The artwork below showcases the branding, advertising and marketing I produced for the festival. This included the branding & marketing design, logo, social media assets, programme design, large outdoor advertising creative, animated videos and motion graphics. 

The first annual Belfast Trad Festival took place in 2017. I rebranded the 2019 festival which had been extended with many programmes added to it, such as feature classes, workshops, concerts and sessions. The festival has gone from strength to strength and is thriving in 2022.

The week-long event was the only one of its kind in Northern Ireland. It brought together both the Irish and the Ulster-Scots musical traditions in a shared celebration of culture & heritage.