Branding, print, digital and social media campaign calling on the Northern Ireland Executive to make a long-term commitment to free prescriptions for people with long term conditions in the next Programme for Government.
The Keep Us Well campaign was led by the British Heart Foundation NI and MS Society and supported by the Prescription Charges Coalition and the Long Term Conditions Alliance (NI) – a coalition of over 50 local charities.
The campaign was highly successful, with the upcoming for legislation for prescription charges overturned at Stormont within seven days of the campaign launch.
Keep Us Well Campaign
CLIENT: MS Society, British Heart Foundation and the Long Term Conditions Alliance (NI) - a coalition of 50 charities.
DATE RELEASED: September 2016
CATEGORIES: Branding, logo, print, digital campaign and social media.